About Us
Expertise That Delivers
We work across both sides of the market, supporting buyers and suppliers, but never on the same project. For buyers, including Government and prime contractors, we help define requirements, understand available options and make informed procurement decisions. For suppliers and subcontractors, we strengthen tender responses and help clearly communicate the value of their products, services and capabilities to key decision-makers.
Why does it matter?
Good procurement decisions have a lasting impact. By bringing expertise to both buyers and suppliers, we help ensure Government and Defence receive the right capabilities, deliver value for taxpayers and give personnel the tools and support they need to perform with confidence.
Making Complex Simple.
Complex projects demand expertise, but the process itself doesn’t need to be complicated. At Horsell, we believe in clarity, transparency and sharing our knowledge with our clients. Rather than adding unnecessary complexity, we simplify challenges, provide practical guidance and focus on what matters most: your objectives and your outcomes.
Senior Leadership
Drew Horsell
Founder and Managing Director
Drew has been working within Government and related industry for the past 35 years as an equipment operator, integrated logistics support manager, leader, project manager, technical author, bid manager, contracts manager, and consultant.
His specialties the effective use of AI and technology; project management and support; Government contracting, tenders and procurement; integrated logistics support (ILS); technical writing and desktop publishing; plus a complete suite of business support services.
Drew is a graduate of the Royal Military College, Duntroon
(Class of 1996).
Helen Horsell
Director
Helen’s professional experience spans finance, particularly in superannuation and estate planning, as well as business administration and operations. With this background, Helen plays a key role in ensuring Horsell delivers strategic and effective solutions for clients.
Her expertise has been shaped by roles in both small and large businesses, giving her a well-rounded understanding of financial strategies and business management.
Helen is also the Vice President of the Australian Industry & Defence Network (AIDN) Victoria, where she advocates for and supports SMEs in the defence industry.
John Westerland
Principle Consultant
Jon’s career includes 20 years in the Australian Defence Force (RAEME WO1 ASM), five years in the APS as a Program Manager, Fleet Manager, ILS Manager, and Senior Technical Officer, and 15 years as a Senior ILS and Government Procurement Consultant and Senior Manager for major contractors.
He has led significant projects in capability definition, acquisition, sustainment, and disposal across various sectors, including communications equipment, medical prime vendors, fire tankers, and protected vehicles.
Jon is the President of the IPS Council for the Australasian Supply Chain Institute.