About us
Who is Horsell?
We are a 100% Australian, family and veteran owned professional services business which assists
governments to make better procurement decisions for the Defence sector.
How do we do that?
We consult to both sides of the defence market - the buyer and the seller, but never on the same project. With the buyer (governments/prime contractors) we assist them define exactly what they need to buy and then make wise choices from the best options available in the market.
With the seller (suppliers/subcontractors) we help them respond to tenders so they have the best chance of showcasing quality products and services to key decision-makers.
Why is what we do important?
By lending our expertise to both parties we are ultimately helping to protect national sovereignty by ensuring defence force personnel can do their job with the confidence knowing they have access to the best equipment tax-payer money can buy.
‘Make Complex Simple’? What does that mean?
Procuring defence goods and services is a complex process requiring deep expertise and understanding of many interdependent variables. Other consulting companies often try to introduce complexity because this extends project scope and increases billable opportunities - they make it about them. In contrast, we believe in transparency and the sharing of our knowledge and expertise and making complex simple - we make it about you.
Meet The Team
Senior Leadership
Drew Horsell
Founder and Managing Director
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Drew has been working within Government and related industry for the past 35 years as an equipment operator, integrated logistics support manager, leader, project manager, technical author, bid manager, contracts manager, and consultant.
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His specialties the effective use of Ai and technology; project management and support; Government contracting, tenders and procurement; integrated logistics support (ILS); technical writing and desktop publishing; plus a complete suite of business support services.
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Drew is a graduate of the Royal Military College, Duntroon (Class of 1996).
Helen Horsell
Director​
Helen’s professional experience spans finance, particularly in superannuation and estate planning, as well as business administration and operations. With this background, Helen plays a key role in ensuring Horsell delivers strategic and effective solutions for clients.
Her expertise has been shaped by roles in both small and large businesses, giving her a well-rounded understanding of financial strategies and business management.
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Helen is also the Vice President of the Australian Industry & Defence Network (AIDN) Victoria, where she advocates for and supports SMEs in the defence industry.
Jon Westerland
Principal Consultant​
Jon’s career includes 20 years in the Australian Defence Force (RAEME WO1 ASM), five years in the APS as a Program Manager, Fleet Manager, ILS Manager, and Senior Technical Officer, and 15 years as a Senior ILS and Government Procurement Consultant and Senior Manager for major contractors.
He has led significant projects in capability definition, acquisition, sustainment, and disposal across various sectors, including communications equipment, medical prime vendors, fire tankers, and protected vehicles.
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Jon is the President of the IPS Council for the Australasian Supply Chain Institute.